Monday, October 19, 2009

Just the quote, please ... Nothing more, nothing less

This is the message that B2B marketer Dave Jung, a real marketer by day and a highly respected blogger at B2Blog by night, says he received recently.

"Send quote only via email. Do not call; do not mail anything. Do not send any email except quote."

Strike a chord? Prospects want what they want on their terms and in the format they want it.

Fulfil your part of the bargain and they make come back asking for more.

Dave has lots more interesting insights on lead generation. Follow him on Twitter at


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