Can your Website handle complex sales? Good stuff from FutureNow

Can your Website Handle the Complexity of your Sale?

FutureNow's Jeff Sexton says "As weird as it sounds, it’s the norm for businesses with sales cycles that might be as long as several months to a year and that might involve multiple decision makers and influencers to utterly fail to take these factors into consideration when constructing their website or selecting an analytics package."

He has some good tips for any marketing selling a product or service with a long sales cycle.

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Can your Website handle complex sales? Good stuff from FutureNow