Tuesday, March 10, 2009

Twitter a day generates marketing copy

Lots of companies post tips on Twitter every day.

But it hadn't occurred to me before how this is a painless way for any company to build a body of work that could easily become an exec report, a white paper, a best of the best ideas, etc.

Some daily ideas that lend themselves to this format:

Daily challenge (use the wisdom of Twitter to solve customer's problems)
Time-saving tips
Money-making ideas
Inspiring quotes about your niche
Safer work practices
Interesting new applications of your product or service
Most bizarre customer service question that day, and
The funniest job applicants.

This post was inspired by the Publicity Hound's latest newsletter. It's always good.

You could probably do this on any social network, but Twitter has an inbuilt discipline to keep ideas short, sweet and highly targeted.

Posted by Internet Marketing Report Online editor Julie Power.


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