Thursday, March 19, 2009

Social media still iffy for many marketers

clipped from

Social Media Spending to Increase, But Remains Miniscule

Spending on social media by marketing companies is expected to increase this year, a sign that these efforts can be deployed quickly and inexpensively in a recession. These messages have the potential to move rapidly through word-of-mouth and can deliver measurable results. But the data also suggests that marketing through social media remains in the experimental phase.

More than half of interactive marketers surveyed (53%) in a new Forrester Research report expected social media budgets to increase as a direct result of the weakened economy.

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From @socialmediameme on

Social Media Spending to Increase, But Remains Miniscule:

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