Wednesday, March 18, 2009

Give me your dirty, your ugly, your bad news

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Andy Sernovitz mentioned this on Twitter this morning.

He writes:

"When you're stumped trying to come up with remarkable features to talk about in your marketing -- go the opposite way.
Talk about something awful, opposite, or different."

See this ad from TripAdvisor to see how it can be done.

It might just be the thing that gets the attention of the prospect who has tuned out your ads, he writes.

You can read more on his great blog, DamnIWish, here.

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