Thursday, March 19, 2009

Browsers versus howsers: filters help

Great post worth reading on different ways to help prospects find what they want at http://www.getelastic.com/creative-filtered-navigation/
clipped from www.getelastic.com

Whether your customers are hunters (looking for something very specific), browsers (just poking around your site) or “howsers” (hunting for something but must browse to find the right product) — filtered navigation can be very useful to your site visitors. Filtered navigation:

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