Thursday, February 19, 2009

Hosing down hopes of overnight online success

"What! What do you mean we aren’t on page one of Google?"

If this question rings a bell, you may enjoy B2B Marketers: Setting Expectations For Your SEO Campaign by Julie Shumaker.

She advises B2B marketers on how to set realistic expectations. That's important, particularly now when many marketers are under extraordinary pressure to bring home the bacon.


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