Wednesday, November 26, 2008

The voice of reason

The voice of reason for time-starved marketers everywhere, Joy Larkin, our company's online marketing expert, pointed out this report released yesterday showing top level execs aren't as excited by the potential for social media as Twitter addicts like me.

In otherwise, she's telling me not to go too ga-ga about social media ...

The survey Joy's talking about was conducted late last month for Epsilon by GfK Roper Public Affairs and Media, which quizzed CMOs of consumer and business-to-business brands with revenues ranging from $250 million to $10 billion. (Note to Joy: These aren't weeny companies ...)

It found more than half of the 180 respondents said they're "not too interested" (22 percent) or "not interested at all" (33 percent) in using Facebook and MySpace as part of their marketing strategy. (Note to Joy: What about LinkedIn and niche networking sites?)

You can read more at AdAge.


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1 comment:

Dave J. said...

Just saw Banana Republic is doing a joint marketing with Linked-in. That makes sense...but I'm not gonna follow/join any BR social marketing group.