Thursday, September 18, 2008

Oh really? 7 in 10 workers allowed to fool around online

Do you believe that 68% of businesses let employees use social media in the office? That's the result of a new survey by Awareness, Inc., which sells enterprise social media. It claims this number has doubled, up from 37% in 2007.

It says 75% of employees are using social networks like Facebook and LinkedIn at work for business purposes, up 15% compared with 2007's result.

If these results are representative, that's a big change. You can read more in the whitepaper, Trends and Practices in Adopting Web 2.0 in 2008 at AwarenessNetworks.

But I am skeptical.

The results don't seem to gel with my own experience. A lot of marketers complain about resistance to social media by old-style executives who see this sort of stuff as fooling around on the company dime ... with no clear ROI attached. And in many cases, they're right.

When we surveyed 300 marketers about their plans to use social media, including blogs, wikis, Linkedin, etc., 70% said they had no plans. Our respondents were mainly marketers in small to medium sized companies.

Posted by Internet Marketing Report Online editor Julie Power Thursday September 18.


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