Wednesday, August 20, 2008

Floggy and floggiest: Faking a blog while camping at Wal-Mart

Guest post by Jared Bilski, associate editor, The Marketing Report.

For every successful, cutting-edge viral marketing campaign, there are countless others that didn't quite hit the mark.

In addition to teaching other companies what not to do, these failed ideas can provide a great source of entertainment. Computerworld has compiled a list of worst viral marketing campaigns titled: "Lame and lamer: The 10 dumbest viral marketing campaigns ever."

My personal favorite starred Jim and Laura, a run-of-the mill American couple who decided to travel the country in their RV (Wally I) and camp out in various Wal-Mart parking lots.

The quaint couple spent their days blogging about the fine workers of Wal-Mart, who they met during their whirlwind national tour of the superstore.

But due to the disgustingly positive blog entries about how much Wal-Mart workers just loved their exciting jobs, skeptics soon uncovered the real motive behind Jim and Laura's travels. The couple's tour was engineered by Wal-Mart's PR firm, Edelman, and paid for by the company itself. Wal-Mart and Edelman were slammed in the blogosphere and the term "flog," fake blog, was coined.

For the complete list, click here.

You can run but you can't hide online.

Posted on August 20, 2008.


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