Thursday, July 10, 2008

Reviving old leads with a $50 offer

Just got this e-mail followup from Compendium Blogware's CEO Chris Baggott.

It really is a great example of a good way to tempt prospects in the pipeline who haven't responded in the past. It has:

* A compelling and intriguing subject line, "I'm reaching out to help you ..."

* An attractive offer to get prospects started, a $50 Starbucks card if you watch the demo, and

* Nice personalization. Only trouble is because the company hasn't cleaned up my lack of capitalization, it ruins the suspension of disbelief ("Chris sent me a personal message!") and reminds me that the company is using the data I entered in a rush.

    Why does this attempt stand out? Well, I register and express interest in lots of stuff but few companies follow up like this. Omniture reports that most b2b marketers give up trying to contact business leads after three to five attempts and having reached only 20 percent to 50 percent of their leads.

    That means there are many leads in the market waiting to be tapped.

    You know that though.

    Okay, enough for today. There are kids to scream at, articles to write, phone calls to make, swimming pools to be tried ...

    Posted by Internet Marketing Report Online editor Julie Power at 10.30 a.m.


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