Monday, July 14, 2008

The more you weigh, the more you pay ...

Seen this? A new campaign from Derrie-Air wants to charge passengers by the pound! Don't expect to get a seat because it is already fully booked.

You'll get the real story if you go to the home page tied to the one-day advertising blitz in The Philadelphia Enquirer and the Philadelphia Daily News. No, this wasn't a campaign to get bums on seats (thin ones) but a campaign to show that advertising in newspapers still works. In other words, they were kidding.

In three days, the campaign generated over 2.7 million website hits. "We had over 210,000 page views. The one-day traffic alone was almost double the average daily page views for airline sites from our region. Hundreds of national and international stories about the Derrie-Air promotion continued to attract visitors to www.flyderrie-air.com," they explained.

Check out Derrie-Air's Web page for more info about this campaign that mixed offline and online channels.

You can read more about it on MSN too.

Posted by Internet Marketing Report Online editor Julie Power on Bastille Day, Monday July 14 at 2 p.m.


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