Monday, July 7, 2008

Microsoft's gas promo bumps the slump, pimps the limp

Got some clever ideas for customers or prospects to save money while gas prices sizzle and the economy slumps?

Check out Microsoft's BumpTheSlump promotion targeting small businesses for an example of how to pump the slump, pimp the limp (in the economy) or ride the slide.

It's offering businesses five tips on how to cut fuel costs plus the chance to win 5,000 gallons of gas.

Do these sorts of promotions work? In my company, we've noticed that headlines that mention gas prices have been a big hit with our business readers.

And this article from the Milwaukee Journal Sentinel, talking about how increasing numbers of retailers are using gas discounts to lure shoppers, quotes one expert saying:

“Retailers who have been doing it, they swear by it,” said Jon Hauptman, a partner at Willard Bishop Consulting in Barrington, Ill. “They see that it increases store sales.”

Seen any crazy promotions capitalizing on soaring gas prices? Send them to me please and I'll highlight the best examples.

Posted by Internet Marketing Report Online editor Julie Power on Monday July 7 at 2 p.m.


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