Tuesday, July 22, 2008

Integrating online and offline? 3 out of 4 marketers say yes

About 75% of online marketers are integrating online and offline, says PBP.com

Are you integrating online and offline marketing in every campaign?

Only 25% of online marketers aren't, finds this recent survey of 443 online marketers by our print publication, the Internet Marketing Report.

While 50% integrate all campaigns, 18% integrate some.

This is a similar result to the Direct Marketing Association's recent study.

Overall 82% of surveyed companies said they use integrated marketing. That proportion varied depending on company size, with small companies the least likely to integrate online and offline campaigns. This chart gives a breakdown by company size.

Posted by Internet Marketing Report Online editor Julie Power on Tuesday July 22.


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