Are you integrating online and offline marketing in every campaign?
Only 25% of online marketers aren't, finds this recent survey of 443 online marketers by our print publication, the Internet Marketing Report.
While 50% integrate all campaigns, 18% integrate some.
This is a similar result to the Direct Marketing Association's recent study.
Overall 82% of surveyed companies said they use integrated marketing. That proportion varied depending on company size, with small companies the least likely to integrate online and offline campaigns. This chart gives a breakdown by company size.
Posted by Internet Marketing Report Online editor Julie Power on Tuesday July 22.