Thursday, June 19, 2008

Who will buy? Forget the crystal ball

Can you predict which visitors will eventually buy based on the online tools they used? These days you don't need to read tea leaves or shine up your crystal ball to know with some certainty who will convert and who won't.

In the auto industry, for example, there are four tools that people who buy use much more often than those who don't. People who use these tools are twice as likely to convert as those who don't.

They are:

* Request a Quote
* Locate a Dealer
* Build your Own Vehicle
* Special Offers

In this post, Leif Cefalo from Compete.com talks about the importance of placing these tools in the right place. Or providing a path from one of these high-converting tools to the next.

Since BMW, Toyota and Mercury redesigned their sites to emphasize the shopping tools that convert, Compete has seen traffic increase.

By the way, Compete has a great tool that lets you compare traffic on a bunch of sites in a flash.

Posted by Internet Marketing Report Online editor Julie Power on Thursday June 19 at 7.30 a.m.


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