Friday, June 20, 2008

What are they thinking? Meet Jim Cahill, blogger, b2b marketer and Twitterer extraordinaire

Jim Cahill, chief blogger at EmersonProcessXperts.comEach week we put a series of quick questions to an online marketer. Today meet Jim Cahill, an industrial marketer who has really taken up the challenge of new media. Jim was recently a speaker at the Society for New Communications Research forum and his blog has won praise as one of the best b2b blogs around today.

What's been your biggest online marketing success?

When we offered brochures, CDs and DVDs on EasyDeltaV.com and built a global sales manager database to close the loop on sales inquiries. Every request that comes into our site gets fulfilled from one of our global stockrooms. Also the information is routed to the appropriate country or regional area sales manager for follow up. The database identifies who this is by zip code, country code, etc. and formats the email which we review and send.

What's been your darkest moment in online marketing, the one when you felt like calling it quits?

When a hacker busted into our EasyDeltaV.com main page and replaced it. After that, we really beefed up our patch, virus scan, cyber efforts, etc.

Where do you go for new ideas?
RSS feeds especially technology-focused ones like Lifehacker, Engadget, Techcrunch and Twitter too!

What's your title? Official title is marketing communications manager for our systems and solutions division but I'm self-proclaimed Chief Blogger.

What are your sites? My blog is EmersonProcessXperts.com . Product/services sites are EasyDeltaV.com , EmersonProcess.com/Solutions and SureService.com

Where did you first get a taste for Internet marketing?

I started the Internet marketing here at Emerson. I've also applied some of the lessons learned to the Austin Tennis Academy where I volunteer. Both are ongoing “labors of love.”

Please attach a photo if you have one. I've stuck to a boring, serious one.

Great photo, Jim. If only everyone had such a lovely grin, we'd all be much happier.

Posted by Internet Marketing Report Online editor Julie Power on Friday June 20 at 6 a.m.


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