Thursday, June 26, 2008

Quotes we love

"'Opt-in' is about agreeing to a relationship, not agreeing to receive an email. Ask your prospects when they want to engage and how they want to engage for the relationship to flourish," --- Kelly Colbert, b2b acquisition marketing
Wellpoint, Inc.

Source: Ernan Roman Direct Marketing Newsletter's 15 tips from the DM Days Conference.


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