An update on podcasting ...
Podcast listeners are highly engaged and motivated, as I said in this post, "These people are 73% more likely to buy."
But podcasting also provides marketers with something rare: The ability to load the voice of the customer on any Web site. Nothing more powerful than hearing a real customer talk about a company's service or product.
I neglected in my last post on podcasting to provide some examples of how companies are using them. Here are five:
For a long list of business podcats, check out Anita Campbell's list at SmallBusinessTrends.
Posted by Internet Marketing Report Online editor Julie Power on Monday May 12 at 8 a.m.