Tuesday, May 6, 2008

Quotes we love

"Discovery consists of looking at the same thing as everyone else and thinking something different." - Albert Szent-Györgyi.

It's a great quote, but looking at the same old thing with a fresh perspective takes a certain something.

There's a great post by Paul Williams over at Marketing Profs' Daily Fix talking about how to discover new ideas, often in old things, by using the scamper technique. Scamper is an acronym for a set of techniques that'll help you see ideas in a new light.

Williams says you can apply this to a problem, a potential innovation, or to explore ways to make your weekly staff meetings more effective.

His post includes info on scamper, its background and how to apply it.

Published by Internet Marketing Report Online blog editor Julie Power on Tuesday May 6 at 9 a.m.


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