Wednesday, May 7, 2008

Got a cause? Three ways companies are giving back online

Kenneth Cole's blog asks visitors to nominate and rate ideas for a better world.

If you're going to link your company with a cause or a big issue, this is one way to go.
Retailer Kenneth Cole isn't mucking about.

The company's Awearness blog lets visitors nominate and rate ideas for making the world a better place.

You can also see that the company has linked to the blog from a prominent spot on its home page.

The blog's awfully gloomy though. Call me Pollyanna but I'd like to see some ideas for making the blog a lighter place.

For another two examples of sites driven by a business trying to give back, check out business credit card company Advanta's IdeaBlob and Kivab4b.

By the way, thanks to Andy Sernovitz' blog post for tipping me off to the Kenneth Cole site.
Posted by Internet Marketing Report Online blog editor Julie Power on Wednesday May 7 at 10 a.m.


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