Duplicate content takes its toll
What a difference a few weeks make online. A site can go from good to bad in a matter of days
That was what happened to a small Honda car dealership, SLHonda, in San Leandro, California that we reviewed to show our readers you don't need big bucks and a huge staff to get great online results.
When we reviewed the site in April, their organic search engine results were impressive.
They were ranking high on Google, even ranking above some very big dealerships. And they were doing very well on Yahoo! too.
But yesterday, they'd virtually disappeared off the Web.
What's going on? It seems this company got too greedy, and tried to double its traffic with two URLs (www.slhonda.com and www.sanleandro-honda.com) and got penalized by Google for duplicate content.
What's happened? Many of the dealership's duplicated Web pages are no longer being indexed.
What a pity.
Posted by Internet Marketing Report Online blog editor Julie Power on Tuesday May 20 at 8.00 a.m.