Tuesday, May 20, 2008

Duplicate content puts company in time-out

Duplicate content takes its toll

What a difference a few weeks make online. A site can go from good to bad in a matter of days

That was what happened to a small Honda car dealership, SLHonda, in San Leandro, California that we reviewed to show our readers you don't need big bucks and a huge staff to get great online results.

When we reviewed the site in April, their organic search engine results were impressive.

They were ranking high on Google, even ranking above some very big dealerships. And they were doing very well on Yahoo! too.

But yesterday, they'd virtually disappeared off the Web.

What's going on? It seems this company got too greedy, and tried to double its traffic with two URLs (www.slhonda.com and www.sanleandro-honda.com) and got penalized by Google for duplicate content.

Image shows duplicate content problems

It's okay to have two Web sites, but to avoid being penalized by Google, use a permanent 301 redirect like these experts at WebConf suggest. You can also check for duplicate content using the free tool (see results for these two sites in image on the left) they provide.

What's happened? Many of the dealership's duplicated Web pages are no longer being indexed.


Impact: Its results have dropped by more than five pages.


What a pity.

Posted by Internet Marketing Report Online blog editor Julie Power on Tuesday May 20 at 8.00 a.m.


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