Tuesday, April 8, 2008

Surprising customers one bite at a time

AirTran.com pretzels

Talk about turning lemons into lemonade.

The low-cost Atlanta airline AirTran.com seems to know how to make fun of itself.

Flying home yesterday from Boston, I was stuck in a cheap seat down the back, with little room to move or even get my book.

So when the pretzels arrived, I demolished them and, desperate for reading material and feeling a bit grumpy that there weren't more of these lousy "gourmet" pretzels, I read the back of the pack.

It said:

Eating instructions:
1. Think about our wonderful low fares at AirTran.com.
2. Place a pretzel in your mouth. With each crunch, be reminded of our low-fares.
3. As you swallow remember again just how low the fares are.
4. Repeat until pretzel packet is empty.
5. Keep empty packet to remind yourself to look at AirTran.com for our lowest fares and no booking fares.

I laughed. It worked. I remembered the very cheap fares.

It's approach is paying off. It was rated top airline for quality in a survey released yesterday by Airlines Quality Ratings.

Posted by Internet Marketing Report Online blog editor Julie Power Tuesday April 8 2008.


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