Thursday, April 24, 2008

Social media for pets: Look who's talking now

very handsome doggy in Hallmark contest

Get this: A contest by Hallmark to get pet owners to design and submit the best birthday card (for their pets, silly!) generated 7,093 entrants within three weeks. This one here was submitted by Deana Tackett of Nashville, TN. Click here to read the cute caption and the dog's story.

I was just talking to Sara Steever of Paulsen Marketing Communications in Sioux Falls, a reader of our print publication, who told me about the phenomenal success of this social media site that her company had designed for Hallmark.

One of the cool things about the contest is the way it keeps interest going with mini winners and mini contests like, "Which pet is the biggest stinker?"

What's next?

Facebook for cats?

Twitter for dogs?

Woof woof.

By the way, 67 entries will be released as a new line of Hallmark cards.

Posted by Internet Marketing Report Online blog editor Julie Power on Thursday April 24 at 1.20 p.m.


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