Tuesday, April 15, 2008

Online impact offline: Some two million people can't be wrong

This is a great chart that you may want to pop in your file marked "in defense of online marketing" as the economy worsens.

After tracking two million visitors' viewing habits online, Comscore found consistently "positive results" showing that online display ads:

  • work to build traffic to an advertiser’s website,
  • increase sales on their website, and
  • increase sales through their in-store channels.

    You can read more at Comscore or "The Off-Line Impact of Online Ads"
    by Magid Abraham in the latest Harvard Business Review.

    Posted by Internet Marketing Report Online blog editor Julie Power on Tuesday April 15 at 9 a.m.


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