Friday, April 4, 2008

No more little boxes separating professional and private lives

Has the Internet finally broken the divisions between our personal and professional lives?

Gary Vaynerchuk of Wine Library TV thinks so. You can listen to him in this fantastic video, posted by Alan Rimm-Kaufman on his really fantastic blog. Thanks Alan.

As a wine guy, Gary deals with many traditional advertisers and marketers who don't really get Google, Facebook and Twitter. He seems to be saying that these folk don't understand that it's no longer possible for people in business to have multiple personalities, one for work, one for home and one for the annual wine convention.

Why not? Because if a top sales rep ends up drinking too much Aussie red with an extremely gorgeous and voluptuous red-headed CEO of a rival firm, and they both fritter away the night in a luxury suite in Vegas, and then she dumps him because he was a dud, a cheating bastard with six other girlfriends and a cheap bastard who wouldn't cough up for the Grange at $300 a bottle, chances are, we will all know about it tomorrow on Twitter or Facebook or on sites like Don't Date Him which list bad boyfriends.

Gary says that in a world that's changing so quickly, where everything is transparent, where every movement is captured, what's going to happen is that people who are good are going to win and those who bad are going to get found out.

Is that good or bad? I am not sure. We've seen in political life that there are great presidents with poor personal judgment. And we all know managers who deliver at work but are hopeless at home in every way.

What do you think?

Posted by the Internet Marketing Report Online blog editor Julie Power on Friday April 4 at 8:00 am.


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