Monday, April 7, 2008

Meowwwwwww: A promotion that roars

This cat won't meow. Marketing promotion by

No sissy little promotions from this b2b company that sells big industrial and agricultural machinery.

Instead of offering vacations or iPods, is trying to keep the pipeline full as the economy slows with this promotion offering a $40,000CAT 232 Skid steer loader.

Isn't this a gutsy way to approach the slowdown? The company's being proactive, bold and trying something new.

Most promotions have a short life. But this one runs until June 2009 in recognition of the long lead time for products like this.

How can you win this lovely bit of machinery? Purchase a new DuraTech grinder between now and June 11, 2009, and your name will be entered into a drawing for the chance to win a CAT 232 Skid steer loader and bucket with grapple.

How much is a DuraTech grinder? They range from $160,000 to $650,000.

This company's marketing manager, Al Goehring, is a subscriber to the Internet Marketing Report. A promotion like this is a first for his company.

Good luck Al.

Posted by Internet Marketing Report Online blog editor Julie Power on Monday April 7at 8 a.m.


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