Monday, March 3, 2008

YouTube: The other search engine

Why b2b should be on YouTube

If you are a YouTube genius, switch off now. But if you are a business marketer who thinks YouTube is only for frivolous videos, like the really funny one about Sarah Silverman doing you know what to Matt Damon, this one's for you.

(If you haven't seen it, email me at and I'll send you the link.)

Consider loading your company's how to videos, product demonstrations, etc. on YouTube even if your gut response is that no one will ever watch them.

Why do it? Because YouTube is becoming the other big search engine. It is the first port of call for anyone looking for a video. And YouTube videos are now included in Google search engine results.

Take BurrKing, a maker of industrial grinders, polishers and other machines. It's been loading very rough and ready videos on YouTube since April of last year.

Some of its very basic product demos have had 600 views while other demos have had more than 10,000 views. I wasn't going to load one on the blog because they aren't interesting unless you are a buyer of industrial grinders, etc.

This one below, a minute and a bit showing the Burr King Model 960-401 Wet Grinder in action, has got 1,700 views. Amazing to see what people will watch.

Many companies have how to videos, videos of seminars, product demos, etc., on their Web sites or sitting on their computers doing nothing. Many of them just might be more interesting than watching BurrKing's grinders. And hey, loading them on YouTube is quick, relatively painless and free.

This idea seemed to resonate today with marketers attending the DMA's B-to-B Marketing Conference in lovely warm Orlando attending Aaron Kahlow's session on Online Marketing. One of the speakers suggested this idea. (At the time I didn't know it was Gary Spangler from DuPoint .. and I have now posted a YouTube video of an interview with Gary talking about b2b viral marketing.)

Posted by Internet Marketing Report Online blog editor Julie Power Monday March 3 at 9 pm.


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