Wednesday, March 12, 2008

When emails get opened

There's a new report out today with this great chart tracking over 300 million email messages sent in the second half of 2007.

It says 74% of all opens occur within the first 24 hours. In 48 hours, over 83% of the people who will open your message will have already done so. That means that you will still get 17% opening it after 2 days, says Raj Khera, CEO of MailerMailer. The rest will click sometimes weeks, months and years after ... Maybe they'll come back when they're ready to buy. And if they're busy execs, maybe they'll be poring over emails on a Sunday afternoon while the rest of the world is out having fun.



Other findings:
• Earlier in the week is better. Mondays, Tuesdays, and the weekends continue to earn higher open and click rates.
• Shorter subject lines work best. Emails with shorter subject lines significantly outperformed emails with longer subject lines.


You can get the full report today from MailerMailer. It has all sorts of goodies in it, including how personalization can be a turn off and a turn on, average open rates, etc.

Posted by Internet Marketing Report Online blog editor Julie Power on Wednesday March 12 at 8.30 a.m. And what a lovely day it is here in Bethesda MD. It is the kind of day when singing a few bars from "Oh what a beautiful morning" from the old musical Oklahoma doesn't seem too daggy. My cardinals are back, and everything seems right in the world except for slow kids refusing to get dressed in a hurry ....


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