Monday, March 31, 2008

Marketing nirvana: Now you can answer "why" as well as "what"

Why didn't a visitor buy?
Why didn't he click?
Why didn't she convert?

These are some of the questions you can answer with a free new online tool that's won support from Google's analytics evangelist, Avinash Kaushik, one of the most respected people in the industry.

Avinash says 4Q answers the questions that no Web site owner can live without. Other tools tell you what happened (how many people clicked, your bounce rate, your conversion rate) but it is hard to find out why people clicked or didn't, etc. What do you get when you can can answer "why" and "what"? "Analytics nirvana," says Avinash.

The new tool from 4Q asks:

What is the purpose of your visit to our website today?

Were you able to complete your task today?

If you were not able to complete your task today, why not?

Were you satisfied with your experience?

Here's a video by Avinash explaining how it works:

You can read more about it on Avinash's blog .

By the way, I added 4Q to this blog last night. It took about five minutes to customize and install. So if something pops up, please take the time to answer it.


Posted by Internet Marketing Report Online blog editor Julie Power Monday March 31 at 8 a.m.



Anonymous said...

What percent of visitors initially agree to take the survey?

What percent of visitors actually complete the survey?

IMR editor said...

This is what 4Q said when we followed up:

"While it’s too early to comment on any overall results/stats for the 4Q initiative, we can say that between 6-12% of invitees of our enterprise solution accept the survey invitation, and of those, apprx. 92% complete the survey. This is exceptionally high for online surveys. The above may or may not apply to 4Q. We’ll have our first round of aggregated data available in early June, 3 months into the 4Q project.
Thanks for your interest, and your post!" Sarah-Jane Morris
Marketing Manager