Wednesday, February 13, 2008

You have answers, they have questions

If you want to see a surge in traffic to your site, enlist your company's experts to respond to questions on Yahoo! Answers and other social media sites, particularly those in your niche market.

We wrote about Linkedin the other day, preaching its value as a way of getting free advice. But replying to social media sites is another way that marketers are seeing increased traffic and a boost to their reputations. Even better, you don't have to do all the work yourself. Suggest your specialists answer technical questions.

Search engine marketer Matt McGee (who writes a terrifically practical search engine blog called SmallBusinessSEM) says in a recent post that answering questions never fails to give his site a bump in traffic. "Yahoo! Answers has been a terrific marketing tool for this blog," he writes.

"If I just spend one hour answering questions in the Small Business category (or elsewhere when it’s appropriate), I’m guaranteeing myself a traffic bump over the following several days. It never fails."

His suggestions to make it work:

* Don’t spam. Jamming your URL into every answer just pisses people off.

* Contribute value. Help people out and you will be rewarded.

In a more recent post, McGee included this chart below to show how traffic from Yahoo Answers contributed to his blog traffic last year.

New visitors who stick around

Another reason why McGee loves Yahoo! Answers. It sends him the highest percentage of new visitors, and those visitors have the lowest bounce rate. In other words, he gets fresh prospects who don’t leave as soon as they arrive. "That’s a golden combination of traffic stats, and a big reason why I love Yahoo! Answers," he writes.

Posted by Internet Marketing Report editor Julie Power on a very icy and messy Wednesday 13 February 2008 at 11.30 a.m.


1 comment:

Matt McGee said...

Thanks so much for writing about my Yahoo Answers posts, and for your kinds words on the whole, Julie. I'm glad you enjoyed those posts.