Thursday, February 14, 2008

Happy Valentine's Day: What is your unique selling proposition?

First for something a little serious. See the end for silly Valentine's Day marketing gimmicks ...

Most marketers know about elevator statements, the short sentence that would encapsulate their unique selling proposition if they were asked, "What's so special about your company?" by a prospect in an elevator.
Now you may want to think about your own. On this day, what does make you so special?

Smith Magazine asked readers to sum up their lives in six words. "Everyone has a story. Can you tell yours in six words?"

My favorite, because it reminds me of my Dad (Happy Valentine's Day!) is this one: "70 years, few tears, hairy ears."- Bill Querengesser

Other great ones include:

Born in the desert, still thirsty.- Georgene Nunn
A sake mom, not soccer mom.- Shawna Hausman
I asked. They answered. I wrote.- Sebastian Junger
Extremely responsible, secretly longed for spontaneity.- Sabra Jennings
Joined Army. Came out. Got booted.- Johan Baumeister
Almost a victim of my family- Chuck Sangster
Mom died, Dad screwed us over.- Lesley Kysely
Painful nerd kid, happy nerd adult.- Linda Williamson
You can read more about these and see a gallery of illustrated six-word memoirs over at NPR.


Meanwhile today Petcentric is encouraging four-legged love. According to its survey, more than 40% of men said they want to spend today with their pet and 30% of women. If you haven't done so yet, you can send your pet a card from Petcentric.com (but first you may have to teach it to read.) At least, the company is giving some profits to save homeless animals. You can read more about strange Valentine's Day marketing at About.com.

Over at Freaking News, you can see some Valentine's Day cards sent by famous people like the one at the top sent to Queen Elizabeth.
And here's hope for those of you who don't score anything today. Adapt a Korean tradition. On Black Day, April 14, men who didn't get anything on Valentine's Day sit around eating noodles in black sauce. You can read more about Asian Valentine's Day traditions at Asian Traveler.

Posted by Internet Marketing Report editor Julie Power Thursday February 14 at 9 a.m. in much nicer weather thank you.


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