Friday, January 11, 2008

Keep those Web site addresses short, sweet and easy to remember

Short URLs Rule!

Long ones are confusing, hard to read and even more difficult to remember

Your prospects are 250 times more likely to click on a short URL than a long one.

That's right. A study by http://www.MarketingSherpa.com found execs were 250 times more likely to click on a short URL than a long link in the same search results.

Makes sense, doesn't it?

A post by the smart people at http://www.yourseoplan.com/seo-dynamic-sites.html
seems to suggest the same thing.

That's because it is hard to get your head around or even remember a Web site address that doesn't really make sense.

They comment that most people prefer to see URLs that clearly communicate the content on the page. "Since reading the URL is one of the ways that people decide whether to click on a listing in search engines, you are much better off having a URL that looks like example www.yoursite.com/church-bells/discount
rather than this:
http://www.yourseite.com/prod.php?id=23485&blt=2345


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