Wednesday, January 30, 2008

Giving prospects directions online and off

New Google map feature lets you embed directions in a flash

If prospects can find you, they'll come ... at least more directly than those who are juggling an old-style road map in one hand, a cell phone in the other while talking to the boss about this week's sales figures.

That's why your company, organization, etc., may want to consider embedding a Google map on your Web site. Even if you don't do that, you may want to take advantage of a free new service that lets you add your business to Google maps. That will ensure that when prospects look for companies in their area, they'll find you.

There's also a new feature on the same Web page where you can check whether the map showing your location is right. Even the mighty get things wrong sometimes ...

Marketer and pastor Darren Chapman embedded a map with directions to his church on the Web site to encourage his flock to attend services.

What's cool about it? It's easy to do. Darren wrote on his blog that Google Maps lets you embed a map in your own website and use the My Maps feature to add text, drawings and pinpoints on the maps you create.

This means you can send people on your website to a map you have created with your text and locations specified. You can read more here or visit the Google blog for step-by-step directions.

Posted by Internet Marketing Report editor Julie Power January 30, 2008.


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