In every issue of Internet Marketing Report, we review a Web site that’s effectively marketing the company behind it.
In this issue, we've reviewed http://www.vmware.com/, a site that recently won a major award for B2B Web sites.
VMware.com’s site is everything it should be for its target audience, geeks, nerds and brainiacs … oops, programmers, Web masters and others of that ilk.
How does it do it? The site is as technically sophisticated as the vast majority of its buyers and prospects, who come to buy products that will let companies run different operating systems on the same computers.
The Web site: