Wednesday, June 6, 2007

Copy and design ideas that connect with customers, generate more leads

Some risks are worth taking.
For Tractor Supply Co., the company featured in IMR's Web site Review on p. 3 of issue 6/13/07, that means testing edgy copy and the ever controversial pop-over form to capture leads.
Here's how the company turns those risks into ROI.

These screen shots show highlights of the witty copywriting that Tractor Supply Co. uses to connect with customers:

Pop-up, pop-over, pop-under -- whatever you want to call them, they can be annoying.
So how does Tractor Supply Co. make it's pop-over into a lead capturing tool?

Click to enlarge this image of the company's homepage and see what it's doing right:


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