Monday, May 21, 2007

Use design and content to get your message across

Many innovations that promise to make Web sites more attractive just end up annoying visitors.

So it's worth noting when a company's site manages to look modern, and still use its style and design to convert visitors. For example, the Viking Group, Inc.: http://www.vikinggroupinc.com/


Check out our review of the site on p. 3 of the
Internet Marketing Report issue dated 5/25/07.
Then click to enlarge the image below and see what Viking's doing right:


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